“ This is all the more reason that we must use what public funds we do have in the most useful way. We have to support the experimental, the risk-taking and the innovative and quit measuring the success of subsidised theatres by their marketing strategies and ability to raise matching funds or audience development (millions have been spent on this with little success, as the recent Theatre Assessment demonstrated). Instead, we must return to a time when a theatre’s success was measured by what it puts on its stages and how well it does it, and by the relationships it makes and how often it says “yes, please do come in and use our empty foyers and desolate corridors” to the local community and local artists „
Does commercially successful theatre represent artistic failure? (via feedly)

Quote posted at 7:20 AM (2 months ago) | Permalink